Today, online radio uses streaming platforms to transmit live and recorded content, making it an important medium to consider in digital marketing planning.
Audiences are increasingly consuming content via streaming radio, thanks to the music industry, podcasts, and connectivity that allows them to listen to online radios or popular podcasts anytime, anywhere. Radio Minuto is a perfect example of an online radio channel in Venezuela. Online radio streaming is one of the best affordable options.
The Advantages of Streaming Radio 
To understand a little more about this phenomenon, we will go deeper into some features and advantages of online radio streaming below.
Easy Access
As antennas that transmit sounds are no longer needed in a given territorial range, people now have greater access, giving them the channels through which they can listen. Likewise, digital devices make accessing online radio easier and faster with just a few buttons, a phenomenon boosted by the plug-and-play trend.
Global Reach
Making an effort to listen to programs from other countries is a thing of the past. Thanks to online radio streaming, today, any user can listen to radio content from around the world through their smartphones without paying anything for it. Thus, the situation arises that many listeners may be from one or more countries, allowing the media to reach much larger audiences.
Resource Optimization
Creating, maintaining, and managing a radio does not necessarily require hiring an entire internal team, far from it.
Currently, there are highly intuitive audio streaming platforms and solutions that allow online multimedia management in a simple and fast way, optimizing resources, both in terms of initial investment and in terms of time maintenance.
Effective Advertising
Adding online advertising to streaming content is an excellent opportunity for businesses as radio in general reaches a more personalized audience, which translates into greater loyalty.
In addition, online radio allows the insertion of advertisements by programmatic purchase, a technology that, in short, makes it easier to reach more personalized audiences. Consequently, advertising and advertisements tend to be better received by listeners.
Possibility to Monetize
Monetizing a podcast or online radio is made possible by what is known as audio ads. Some of the formats that allow you to monetize radio content are live audio ads (Dynamic Ad Insertion) or pre-tools.
As if that wasn’t enough, many of these advertising channels are currently a growing trend, which is mainly related to the new consumption habits of the public.
