While musicians have had a hard time trying to reach their fans with their music in the past years, YouTube came as a game-changer. At the click of a button, a fan can get the latest videos from their favorite artist. YouTube is among the high ranking social platforms, and you would be shocked to know among teenagers, 85% of them use this platform compared to the 50% who claim they use Facebook.
The industry data also showed that music streaming proceeds from YouTube in the UK increased by 17% in 2017, indicating greater promises for this platform. As such, any serious musicians must pay attention to their presence on YouTube because it is certainly the main thing.
Below are some ways with which you can get more from YouTube as an artist:
Create Your Channel
First things first, you have to build your YouTube channel. You have to get different content in videos – music videos, lyrics videos, behind-the-scene clips, promo videos, and even live videos. It would also help if you created several kinds of videos for each of your tracks.
Besides building engagement and getting views, videos are essential for charting. Compared to static images, videos, especially lyrics and music videos, receive multiple views; hence it is worth considering having them.
Interact With Your Fans
You have no choice but to maintain a high level of engagement with your fans. It is necessary you share, comment, and utilizes the YouTube chat messenger. The beauty of this platform is that it allows you to send invitation links to those you are connected with on YouTube or your followers.
As a result, those people can comment, share videos, and even chat with you. You could also form a group chart by bringing together several participants. You must learn how to use the messenger since it is a great tool for engagement.
Have Your Metadata Right
If you are to get the most from your YouTube channel, you must include correct metadata and links. Unfortunately, most artists fail in this area, and their fans cannot find them easily by their names and songs’ titles. It is vital that fans and others searching for content can find your music by your name and the songs’ title. You also need to maintain a good and straightforward format for the video titles, for example, Artist’s Name-Song Title.
